Visual content to be used in social media posts for a fictional literature-focused event. The campaign was intended to promote their upcoming event, introduce audiences to their brand, and highlight the book basket raffle. I achieved this by keeping the layout simple, organizing things into distinct sections, making consistent use of brand colors, and using relevant imagery to help communicate more easily.

The first iteration of this design felt unfocused, cramped, and bland. To fix this, I sectioned off the call-to-action, widened the area for text, made the date and tagline more prominent. enlarged the CTA button, and added an eye-catching, yet minimal accent in the middle with all three brand colors.

Note: Client branding was provided by my instructor.

Image Attributions

A Man Reading the Book on a Book Fair by Nam Phong Bùi on Pexels. https://www.pexels.com/photo/a-man-reading-the-book-on-a-book-fair-4130658/