An email blast design for a fictional local theater. The email is intended to be sent to existing patrons, promoting their upcoming season and encouraging people to volunteer, purchase tickets, and donate. Since the audience is already familiar with the brand, most of the design is focused on communicating new information and pushing for donations and other help.

The original iteration of this email was very cramped in the main body, with everything sitting too close together. I fixed this by creating distinct boxes for each point on the list and spacing everything further apart. I also made the calls-to-action shorter and more eye-catching with unique button designs, making them key focal points.

Note: Client branding was provided by my instructor.

Image Attributions

Woman Standing Behind Red Curtain by cottonbro studio from Pexels: https://www.pexels.com/photo/woman-standing-behind-red-curtain-6899776/

Group Of People Having A Meeting by cottonbro studio from Pexels: https://www.pexels.com/photo/group-of-people-having-a-meeting-6896194/

Women Wearing Black and Red Dress by Dalila Dalprat from Pexels: https://www.pexels.com/photo/women-wearing-black-and-red-dress-2244441/

Group of People Sitting on Chair on Stage by cottonbro studio from Pexels: https://www.pexels.com/photo/group-of-people-sitting-on-chair-on-stage-6896181/