A landing page for a fictional literature-focused event. With this landing page, my goal was to communicate the brand’s core identity, the main selling points of the event, and to highlight the important dates. Within the company’s integrated digital campaign, its purpose is to be the most comprehensive source of information about the event and encourage audiences to register for the event.

The original concept didn't put enough focus on the important information, had some readability issues, and was too sparse with its text, hurting communication. To fix this, I added more text to explain the event’s selling points, better highlighted the important dates, and improved the readability of text in some places.

Note: Client branding was provided by my instructor.

Image Attributions

Book fair by AhmadArdity on Pixabay: https://pixabay.com/photos/books-book-fair-fair-book-sale-5053733/

Photo Of Man Holding Mic by Matheus Bertelli from Pexels: https://www.pexels.com/photo/photo-of-man-holding-mic-3321793/

Woman in Black Long Sleeve Shirt Sitting on Chair by cottonbro studio from Pexels: https://www.pexels.com/photo/woman-in-black-long-sleeve-shirt-sitting-on-chair-4865518/

Woman Reading A Book To The Children by Yan Krukau on Pexels. https://www.pexels.com/photo/woman-reading-a-book-to-the-children-8613089/